Generative Engine Optimization
Is Your Business
Visible to AI?
Millions of people now ask ChatGPT, Google AI, and Perplexity to find local businesses. 73% of businesses don't show up in those answers. We fix that.
Free audit. No credit card. Results in 24 hours.
Brands we've worked with
AI Doesn't Show a List.
It Picks a Winner.
When someone asks AI 'who should I hire for plumbing, HVAC repair, pest control, etc.,' they don't get ten results to scroll through. They get one or two names, and that's who gets the call.
GEO, or Generative Engine Optimization, is the work of making your business the name AI picks. It's the fastest-growing gap between businesses that are growing and businesses that are getting left behind.
Most businesses have no idea where they stand. The free audit takes 30 seconds and shows you exactly what AI thinks about your website right now.
AI is rewriting how people find local businesses. Not in five years. Right now. The businesses that show up first will own those recommendations for years.
The Shift Is Already Happening
Google Is Not the Only
Search Engine Anymore.
When someone asks ChatGPT "Who's the best roofer near me?", it doesn't show 10 blue links. It gives one answer. Maybe two. If that answer isn't you, the lead goes to whoever it is.
Traditional SEO doesn't prepare you for this. AI search engines pull from a completely different set of signals, and right now, almost no one in your market is optimized for them.
Your competitors haven't
figured this out yet.
The window to dominate AI search in your market is open right now.
It won't stay open long.
How We Get You Into AI Answers
Three Steps.
Measurable Results.
GEO Audit
We test your business across ChatGPT, Perplexity, Google AI Overviews, and Claude. You get a clear report showing exactly where you appear, where you don't, and why. We check your reviews, directory listings, content structure, schema markup, and competitor positioning.
Optimize
We restructure your web presence for AI discovery. That means rewriting content so AI models can parse it, adding schema markup, fixing your review strategy, updating directory listings, building citation-worthy authority signals, and creating an llms.txt file.
Monitor + Grow
AI search changes fast. We track your visibility across all major AI platforms monthly, adjust strategy as algorithms shift, and expand your authority over time. You get monthly reporting with real data: are you being recommended, and how often?
Spectruss AI Live
What Happens When AI Doesn't Know Your Business Exists?
We broke this down live, what GEO is, how AI decides who to recommend, and what you can realistically do about it. Not a scripted webinar. Just a straight conversation from people who've spent over a decade in search.
FAQ
Questions Everyone's Asking About GEO
SEO is about ranking in Google's list of ten blue links. GEO is about being named when AI generates a direct answer. When someone asks ChatGPT "who's the best roofer near me," it doesn't show a list, it picks one or two names. GEO is the discipline of making sure your business is the one it picks. The signals AI uses (brand mentions, structured data, entity clarity) are different from the signals Google uses for traditional rankings.
If your customers are using AI tools, and they are, then yes. ChatGPT reached 100 million users faster than any product in history. Perplexity processes hundreds of millions of queries a month. Google AI Overviews now appear on billions of searches. The question isn't whether your customers are asking AI about businesses like yours. It's whether AI is recommending yours when they do.
It evaluates six factors that determine how AI engines perceive and cite your business: Schema Markup, AI Crawler Access, Brand Entity Clarity, Content Structure, Citation Signals, and E-E-A-T. Each gets scored individually. The report shows exactly which areas are holding you back and what to fix first.
Faster than traditional SEO in most cases. Technical fixes like schema and crawler access can reflect in AI outputs within weeks. Building citation signals and brand entity clarity takes longer, typically 2–4 months before you see consistent inclusion in AI-generated answers. That said, the businesses that start now are building a compounding advantage over the ones that wait.
Somewhat, but not as much as you'd expect. Strong Google rankings suggest you have some content and authority, and AI models do pull from Google-indexed content. But AI prioritizes entity clarity, structured data, and citation consistency in ways that Google ranking doesn't require. Many businesses that rank on page one of Google score in the 20s and 30s on our GEO audit because they've never optimized for how AI reads their site.
Because GEO is about AI picking your business over competitors. If we're working with two roofing companies in the same city, we'd be working against ourselves. We take one client per industry per market so your success is the only outcome we're optimizing for. When you work with Spectruss on GEO, we're not helping your competition.
Ready to Find Out?
Enter Your URL.
We'll Show You
What AI Sees.
We check your business across every AI platform your customers are using. You get a clear report. No sales pitch required.
No pressure. No pitch deck. Just data.